🤝 Perencanaan Kerjasama Strategis

Partnership Indonesia-Korea untuk Industri Kosmetik & Skincare

Rp 37.2B

Target Revenue Tahunan

33-37%

Margin Keuntungan

12 Bulan

Timeline Implementasi

5%

Target Market Share

📊 Executive Summary

🎯 Tujuan Strategis

Membangun kerjasama strategis antara perusahaan kosmetik lokal Indonesia dengan mitra Korea untuk distribusi produk parfum, kosmetik, skincare, dan home skincare di pasar Indonesia.

🎯 Tujuan Utama Partnership

🌟

Ekspansi Market

Memasuki pasar Indonesia yang besar dengan dukungan distributor lokal yang berpengalaman

📜

Compliance Legal

Memastikan semua produk memenuhi regulasi BPOM dan sertifikasi halal yang akan wajib 2026

🚀

Brand Building

Membangun presence brand Korea di Indonesia melalui jaringan distribusi yang kuat

💡

Knowledge Transfer

Transfer teknologi dan best practice antara kedua perusahaan

🚀 Opsi Partnership yang Tersedia

💼

Distribution Partnership

Model Distribusi Tradisional

→
  • ✅ Revenue sharing tanpa equity
  • ✅ Lower investment requirement
  • ✅ Faster market entry (3-4 months)
  • ✅ Multi-brand potential
Lihat Detail
💼
🏢

Take Over 30%

Equity Participation Model

→
  • ✅ Korea ambil 30% saham perusahaan
  • ✅ Full operational control
  • ✅ Technology transfer complete
  • ✅ Long-term strategic partnership
Explore Option
🏢

💡 Key Success Factors

🏆 Strategic Advantages

  • ✅ Compliance penuh regulasi Indonesia
  • ✅ Sertifikasi halal siap 2026
  • ✅ Distribution strategy comprehensive
  • ✅ Strong brand positioning premium
  • ✅ Operational excellence supply chain

📈 Market Opportunity

Target Market Premium 5%
Durasi Kontrak Awal 3-5 Tahun
Projected ROI 131-336%

📋 Update Regulasi Terkini 2025

🛡️ Persyaratan BPOM (Wajib)

Format Kode: N + 1 huruf (A/B/C/D/E) + 11 digit angka

  • A = Produk kosmetik Asia
  • B = Produk kosmetik Australia
  • C = Produk kosmetik Eropa
  • D = Produk kosmetik Afrika
  • E = Produk kosmetik Amerika

⚠️ REGULASI BARU: Sertifikasi Halal (Wajib Mulai 2026)

Deadline: 17 Oktober 2026

Dasar Hukum: PP No. 42/2024 dan Peraturan BPOM No. 33/2021

1. Registrasi SIHALAL

Sistem BPJPH untuk pendaftaran sertifikasi

2. Audit Halal

Dilakukan oleh Lembaga Pemeriksa Halal (LPH)

3. Fatwa Halal

Proses evaluasi dan persetujuan dari MUI

4. Penerbitan Sertifikat

Sertifikat resmi dari BPJPH

Tahapan Waktu Biaya (per produk)
Penerjemahan dokumen 1-2 minggu Rp 1-3 juta
Notifikasi BPOM 14-30 hari kerja Rp 500rb - 1,5 juta
Sertifikasi Halal (2026) 6-8 bulan Rp 15-25 juta
SKI Post-Border 7-14 hari Rp 1-2 juta
TOTAL 3-10 bulan Rp 17,5-31,5 juta

💼 Model Kerjasama Strategis

📊 Opsi A: Fixed Margin Distribution

Harga FOB Korea USD 3.00
CIF + Import Duties USD 1.00
Margin Distributor (30%) USD 1.20
Harga ke Retailer USD 5.20
Markup Retailer (50%) USD 2.60
Harga Konsumen Final USD 7.80

🎯 Opsi B: Revenue Sharing Model

🇰🇷 Principal Korea 50%
🇮🇩 Distributor Lokal 20%
📈 Marketing & Operasional 15%
💰 Profit Sharing 15%

🎯 Performance Bonus Structure

  • Target 100-110%: Bonus +2% profit sharing
  • Target 110-125%: Bonus +3% profit sharing
  • Target >125%: Bonus +5% profit sharing

Contoh: Jika mencapai 130% target, total profit sharing menjadi 20%!

💰 Revenue Simulator

Geser slider untuk simulasi berbagai skenario revenue

Rp 500M Rp 5.0B
Rp 500M
Principal Korea (50%)
Rp 200M
Distributor Lokal (20%)
Rp 150M
Marketing & Ops (15%)
Rp 150M
Profit Sharing (15%)

📊 Visual Revenue Share

🇰🇷 Principal Korea | 50% • Rp 500M
🇮🇩 Distributor Lokal | 20% • Rp 200M
📈 Marketing & Ops | 15% • Rp 150M
💰 Profit Sharing | 15% • Rp 150M
Aspek Opsi A (Fixed) Opsi B (Sharing)
Predictability ✅ Sangat tinggi ⚠️ Medium
Upside Potential ⚠️ Terbatas ✅ Tinggi
Risk Sharing ❌ Minimal ✅ Optimal
Motivasi Distributor ⚠️ Standard ✅ Maksimal

📦 Strategi Distribusi Nasional

Channel Target Revenue/Bulan Margin Strategi
E-commerce Rp 1,0 Miliar 35-45% Shopee, Tokopedia, TikTok Shop
Modern Retail Rp 750 Juta 20-25% Guardian, Watsons, Alfamart
Offline Beauty Store Rp 500 Juta 25-30% Sociolla, Beauty Story
Reseller Network Rp 600 Juta 30-40% Dropshipper dan affiliate
B2B (Salon/Spa) Rp 250 Juta 40-50% Partnership eksklusif
TOTAL TARGET Rp 3,1 Miliar/bulan 30-40% Multi-channel approach

🌐 Channel Digital (65% Revenue)

  • 📱 TikTok Shop: KOL & Affiliate Marketing
  • 🛒 Shopee: Flash Sale & Sponsored Ads
  • 🔍 Tokopedia: SEO & Content Marketing
  • 💻 Official Website: Campaign & Bundling

🏪 Channel Offline (35% Revenue)

  • 🏬 Modern Trade: Guardian, Watsons
  • 💄 Beauty Store: Sociolla, Beauty Story
  • ✨ Salon & Spa: B2B Partnership
  • 🏪 General Trade: Distributor Regional

🎯 Geographic Coverage Strategy

Tier 1 Cities (40%)

Jakarta, Surabaya, Bandung, Medan

Tier 2 Cities (35%)

Semarang, Yogyakarta, Malang, Denpasar

Tier 3+ Cities (25%)

Kota-kota regional dan expansion areas

⏰ Timeline Implementasi 12 Bulan

Fase 1: Persiapan dan Legal (Bulan 1-2)

Bulan 1: Penandatanganan MoU/LOI, Due diligence legal dan bisnis, Pembentukan tim project

Bulan 2: Finalisasi agreement distribusi, Penunjukan distributor resmi, Persiapan dokumen BPOM

Fase 2: Registrasi Produk (Bulan 3-5)

Bulan 3-4: Pengajuan notifikasi BPOM batch pertama, Persiapan dokumentasi halal, Setup sistem distribusi

Bulan 5: Approval BPOM produk pertama, Persiapan marketing materials, Training tim sales

Fase 3: Market Entry (Bulan 6-8)

Bulan 6: Soft launch di e-commerce, Import batch pertama, Aktivasi channel online

Bulan 7-8: Scale-up ke modern retail, Campaign marketing nasional, Partnership influencer

Fase 4: Ekspansi dan Optimasi (Bulan 9-12)

Bulan 9-10: Registrasi produk wave kedua, Ekspansi ke offline retail, Evaluasi performa channel

Bulan 11-12: Review annual performance, Negosiasi kontrak jangka panjang, Planning tahun kedua

Bulan Revenue Target Key Milestone Status
6 Rp 500 Juta Soft launch completed In Progress
9 Rp 2,0 Miliar Modern retail entry Planned
12 Rp 3,1 Miliar Full market presence Target

💰 Proyeksi Finansial

Komponen Bulanan Tahunan % dari Revenue
Total Revenue Rp 3,1 Miliar Rp 37,2 Miliar 100%
COGS Rp 1,9 Miliar Rp 22,8 Miliar 61.3%
Marketing & Operasional Rp 500 Juta Rp 6,0 Miliar 16.1%
Profit Kotor Rp 700 Juta Rp 8,4 Miliar 22.6%

📈 Break-Even Analysis

Fixed Costs per Bulan Rp 400 Juta
Variable Cost Ratio 61.3%
Break-Even Point Rp 1.03 Miliar
Margin of Safety 200%

💎 ROI Analysis

Initial Investment Rp 2.5 Miliar
Payback Period 3.6 Bulan
ROI Year 1 336%
IRR (3 Years) 185%

🎯 Sensitivity Analysis

Analisis dampak perubahan variabel key terhadap profitabilitas:

  • 📈 Price +10%: Profit increase 44%
  • 📉 Price -10%: Profit decrease 44%
  • 📦 Volume +20%: Profit increase 61%
  • 💰 COGS -5%: Profit increase 27%
  • 📱 Marketing +30%: Profit decrease 13%

⚠️ Manajemen Risiko

Risiko Level Impact Strategi Mitigasi
Perubahan regulasi BPOM High Delay 3-6 bulan Legal monitoring, government relations
Keterlambatan approval BPOM Medium Revenue loss 20% Pipeline management, consultants
Kompetisi intensif High Margin pressure 15% Innovation, brand building
Supply chain disruption Medium Stock out 2-4 weeks Multi-supplier, local sourcing
Economic downturn Medium Demand decrease 25% Portfolio diversification, flexible pricing
Currency fluctuation Low Cost variance 5-10% Hedging strategy, contract adjustment

🛡️ Risk Mitigation Framework

  • ✅ Proactive Monitoring: Weekly regulatory updates
  • ✅ Contingency Planning: Alternative scenarios ready
  • ✅ Insurance Coverage: Comprehensive business protection
  • ✅ Legal Support: 24/7 regulatory consultant

📊 Risk Assessment Matrix

High Risk
4 Items
Medium Risk
3 Items
Low Risk
1 Item

🏢 Take Over 30% - Equity Participation

70%

Kepemilikan Indonesia

30%

Investasi Korea

Rp 9B

Nilai Investasi

131%

ROI 3 Tahun

🎯 Tujuan Strategis Take Over

  • ✅ Memperkuat posisi hukum dan administratif mitra Korea di Indonesia
  • ✅ Mempercepat proses registrasi produk karena status sebagai pemilik saham lokal
  • ✅ Mengamankan dan mengontrol jalur distribusi, branding, dan channel penjualan
  • ✅ Transfer teknologi, pengetahuan produk, serta akses ke jaringan internasional
Komponen Skema Keterangan
Laba Bersih Bersama 70% Lokal : 30% Korea Dihitung dari laba setelah pajak & biaya operasional
Distribusi Produk Lokal dapat margin 15-30% Dari penjualan retail, e-commerce, dan distributor
Royalti (opsional) 2-5% dari penjualan kotor Jika memakai brand Korea secara penuh di Indonesia
Dividen Tahunan Sesuai proporsi saham Setelah audit laporan keuangan perusahaan

💰 Financial Calculator - Take Over Scenario

Rp 75M
Total Penjualan Y1
Rp 15M
Net Profit Y1
Rp 4.5M
Return Korea (30%)
131%
ROI 3 Tahun
Tahun Total Penjualan Net Profit Margin Estimasi Profit Return Korea (30%)
Y1 Rp 75M 20% Rp 15M Rp 4.5M
Y2 Rp 100M 22% Rp 22M Rp 6.6M
Y3 Rp 130M 25% Rp 32.5M Rp 9.75M
TOTAL Rp 305M 22.8% Rp 69.5M Rp 20.85M

⏱️ Timeline Implementasi Take Over 30% (12 Bulan)

🎛️ Interactive Timeline Selector

Pilih fase untuk fokus pada area tertentu

📊 Dynamic Progress Tracker

Q1
Q2
Q3
Q4
100% Semua Fase Aktif
⚖️

Fase 1: Due Diligence & Legal

Bulan 1-3 • Legal Framework & Assessment

100%
1

Bulan 1: Kick-off & Initial Assessment

  • ✅ Kick-off meeting & project charter
  • ✅ Non-Disclosure Agreement (NDA) signing
  • ✅ Audit awal struktur perusahaan
  • ✅ Financial due diligence initiation
  • ✅ Market opportunity assessment
Deliverables: NDA, Project Charter, Initial Assessment Report
2

Bulan 2: Comprehensive Review

  • ✅ Legal structure review & compliance check
  • ✅ Market assessment & competitive analysis
  • ✅ Risk analysis & mitigation planning
  • ✅ Financial audit & valuation preparation
  • ✅ Regulatory requirements mapping
Deliverables: Due Diligence Report, Risk Assessment, Market Analysis
3

Bulan 3: Agreement Preparation

  • ✅ Letter of Intent (LOI) drafting
  • ✅ MoU Equity Take Over preparation
  • ✅ Term sheet negotiation & finalization
  • ✅ Compliance framework establishment
  • ✅ Legal documentation review
Deliverables: LOI, MoU, Term Sheet, Compliance Framework
🏢

Fase 2: Equity Transfer & Corporate Setup

Bulan 4-6 • Ownership Transfer & Governance

100%
4

Bulan 4: Valuation & Agreement

  • ✅ Company valuation & 30% stake calculation
  • ✅ Share Purchase Agreement (SPA) drafting
  • ✅ Fund transfer arrangement & escrow setup
  • ✅ Investment structure finalization
  • ✅ Banking & financial setup
Deliverables: Valuation Report, SPA, Fund Transfer Agreement
5

Bulan 5: Legal Approvals & Registration

  • ✅ Government approvals & permits
  • ✅ Notarial deed & legal documentation
  • ✅ OSS (Online Single Submission) updates
  • ✅ Corporate registration amendments
  • ✅ Tax registration & compliance setup
Deliverables: Government Approvals, Notarial Deed, OSS Updates
6

Bulan 6: Governance & Committee Setup

  • ✅ Joint Operating Committee establishment
  • ✅ Board of Directors & Commissioners setup
  • ✅ Governance framework implementation
  • ✅ Management structure definition
  • ✅ Shareholder Agreement (SHA) execution
Deliverables: Joint Committee, Board Setup, SHA, Governance Framework
🚀

Fase 3: Operational Integration

Bulan 7-9 • Systems & Process Integration

100%
7

Bulan 7: Registration & Team Integration

  • ✅ BPOM product registration acceleration
  • ✅ Joint operational teams formation
  • ✅ Technology transfer initiation
  • ✅ Process harmonization & standards
  • ✅ Quality management system setup
Deliverables: BPOM Applications, Joint Teams, Tech Transfer Plan
8

Bulan 8: Documentation & Training

  • ✅ Korean product documentation verification
  • ✅ Comprehensive staff training programs
  • ✅ Quality control protocols establishment
  • ✅ Supply chain optimization
  • ✅ IT systems integration
Deliverables: Verified Documentation, Training Programs, QC Protocols
9

Bulan 9: Production & Distribution Setup

  • ✅ Local production capabilities setup
  • ✅ Distribution infrastructure development
  • ✅ Inventory management system
  • ✅ Logistics & fulfillment preparation
  • ✅ Pre-launch testing & validation
Deliverables: Production Setup, Distribution Network, Pre-launch Testing
🎯

Fase 4: Market Launch & Scale-Up

Bulan 10-12 • Market Entry & Growth

100%
10

Bulan 10: Soft Launch & Initial Marketing

  • ✅ Soft launch in select e-commerce platforms
  • ✅ First import batch & inventory setup
  • ✅ Digital marketing campaign initiation
  • ✅ Customer feedback collection & analysis
  • ✅ Performance monitoring dashboard
Deliverables: Soft Launch Results, Import Batch, Marketing Campaign
11

Bulan 11: National Distribution & Partnerships

  • ✅ National distribution network activation
  • ✅ Modern retail entry (Guardian, Watsons)
  • ✅ Influencer partnerships & KOL collaborations
  • ✅ Brand awareness campaigns
  • ✅ Channel optimization & expansion
Deliverables: National Distribution, Retail Partnerships, Brand Campaigns
12

Bulan 12: Full Market Presence & Planning

  • ✅ Full market presence achievement
  • ✅ Comprehensive KPI review & analysis
  • ✅ Year 2 strategic planning
  • ✅ Performance optimization & scaling
  • ✅ Long-term roadmap development
Deliverables: Market Presence, KPI Review, Year 2 Plan, Optimization Strategy
⚖️

Q1: Due Diligence Complete

Legal framework established, agreements signed

✅ Critical Foundation
🏢

Q2: Equity Transfer Done

30% ownership transferred, governance active

✅ Ownership Secured
🚀

Q3: Operations Integrated

Systems unified, teams trained, production ready

✅ Ready to Launch
🎯

Q4: Full Market Launch

National presence, KPI targets, scale-up mode

✅ Market Success

⚠️ Critical Path & Success Factors

🔑 Critical Dependencies

  • Government Approvals: Must complete before fund transfer
  • BPOM Registration: Essential for product launch timeline
  • Technology Transfer: Korean expertise critical for quality
  • Team Integration: Cultural alignment for operational success

✅ Success Factors

  • Executive Commitment: C-level sponsorship from both parties
  • Clear Communication: Weekly progress updates & escalation
  • Risk Mitigation: Proactive issue identification & resolution
  • Market Readiness: Consumer research & competitive positioning

📋 Dokumen yang Diperlukan

  • 📄 MoU Kerjasama
  • 📄 Letter of Intent (LOI)
  • 📄 Valuasi Perusahaan Lokal
  • 📄 Draft Share Purchase Agreement
  • 📄 Draft Shareholder Agreement (SHA)
  • 📄 Akta Perubahan Struktur PT
  • 📄 Laporan Keuangan Terakhir

🚪 Exit Strategy Options

  • 🔄 Buy Back Saham: Setelah 5 tahun dengan valuasi pasar
  • 📈 IPO Bersama: Dual listing Korea-Indonesia
  • 💼 Divestasi Bertahap: Jual ke investor lain
  • 🤝 Strategic Partnership: Evolusi ke joint venture

⚖️ Perbandingan Model Kerjasama

🧮 Decision Matrix Calculator

Sesuaikan bobot faktor sesuai prioritas Anda:

🎯 Rekomendasi: Distribution Partnership

Berdasarkan bobot yang Anda tentukan, model Distribution Partnership lebih sesuai dengan prioritas Anda.

Kriteria Distribution Partnership Take Over 30% Winner
Investment Requirement Rp 2.5B (Working Capital) Rp 9B (Equity + Working Capital) 🏆 Distribution
Control Level Operational control only Strategic & operational control 🏆 Take Over
Speed to Market 3-4 months 5-6 months 🏆 Distribution
Revenue Potential (Y3) Rp 37.2B (margin 20-25%) Rp 130M (margin 25%) 🏆 Distribution
Risk Level Medium High 🏆 Distribution
Scalability High - Multi-brand potential Medium - Single brand focus 🏆 Distribution
Technology Transfer Limited Full access 🏆 Take Over
Market Credibility Partner credibility Owner credibility 🏆 Take Over

📊 Score Summary

🤝 Distribution Partnership 70%
🏢 Take Over 30% 65%

💡 Hybrid Approach

Fase 1 (Tahun 1-2): Distribution Partnership untuk market entry

Fase 2 (Tahun 3+): Evaluasi equity participation setelah market terbukti

  • ✅ Risk mitigation dengan phased approach
  • ✅ Build trust dan track record terlebih dahulu
  • ✅ Optimal resource allocation

📈 Key Performance Indicators

💰 Financial KPIs

Monthly Recurring Revenue Rp 3.1B
Gross Margin 33-37%
Market Share 5%
Customer Lifetime Value Rp 2.5M

⚙️ Operational KPIs

BPOM Approval Rate 95%
Order Fulfillment Time < 7 hari
Customer Satisfaction > 85%
Return Rate < 2%

📱 Marketing KPIs

Brand Awareness 15%
Digital Engagement Rate > 5%
Customer Acquisition Cost < Rp 150K
E-commerce Conversion Rate > 3%

📊 Performance Monitoring

Daily Sales Tracking Real-time
Weekly Performance Review Every Monday
Monthly Business Review Stakeholder Meeting
Quarterly Strategy Review Board Presentation

🎯 Success Milestones

Q1: Foundation (Bulan 1-3)

Legal setup, BPOM registration, team building

Target: 5 products registered, team operational

Q2: Launch (Bulan 4-6)

Soft launch, initial sales, market feedback

Target: Rp 500M monthly revenue

Q3: Scale (Bulan 7-9)

Channel expansion, marketing campaigns

Target: Rp 2B monthly revenue

Q4: Optimize (Bulan 10-12)

Full market presence, optimization

Target: Rp 3.1B monthly revenue